Benrus Watch

The Benrus Watch Company was founded in New York City in 1921 by Benjamin, Ralph, and Oscar Lazrus. The name BENRUS was a combination of Benjamin Lazrus first and last names. The company produced memorable watches like the Embraceable watch and the Benrus Citation. Benrus Watches from the Retro-Modern period are very collectible today.
By the beginning of the 1950s, Benrus was the 3rd largest watch producer in the US, second to Bulova, and Hamilton Watch. Benrus had strong reputation for making quality timepieces.

Benrus Vintage Watches. Article by Mia Jones

The quartz revolution brought forth a great tragedy to vintage mechanical watch makers. Due to the popularity and mass production of quartz watches, vintage watch makers were forced to close their watch making businesses. Vintage watches refer to mechanical watches that were manufactured prior to the quartz revolution in the 1970’s.

The Benrus Watch Company was one of the watch manufacturing companies of this era. This company was founded in New York in 1921 by three brothers – Oscar, Benjamin and Ralph Lazrus. These three brothers came into business at a time when wrist watches had just been introduced and were sold at exuberant prices. The three brothers created a name for themselves when they seized the opportunity of providing wrist watches at a moderate price for the benefit of the common man. By 1951, Benrus watches had swiped the market and had become the third biggest watch manufacturer after Bulova and Hamilton. The Benrus Company was fully operational until the quartz revolutions in the 1970’s.

Some of the Benrus watch brands that were in high demand include the ‘Embraceable’ and ‘Citation’. Cheaper Benrus watches include the ‘Belforte’ and ‘Sovereign’.

Today, with more and more people giving preferences to uniqueness or products that are one-of-a kind, vintage watches including Benrus Watches are highly demanded. These watches give people the prospect of wearing something truly exquisite.  They are ideal for those with a distinguished taste and love for craftsmanship. Vintage watches like the Benrus Watches are renowned for their complex mechanical workings that allow it to control the calendar, alarm, chronograph, moonphase or even tidal data.  Wristbands that commonly go with Benrus Watches include lizard skins, shark skins, crocodile skins and genuine leather.

Though you may find a number of antique stores that sell vintage watches, the internet is definitely, one of the best places to look for Benrus Watches. You will find plenty of sites that show you catalogs and provide you with reasonable quotes for Benrus watches.  However, extra care needs to be taken when dealing online for there are hundreds of stores that trade replica Benrus watches. The last thing you want to find out after spending so much of time, effort and money is that what you have bought is not an original Benrus watch. So beware of the negative implications while you shop online, with convenience.

Benrus watches are usually priced at a higher premium than quartz watches due the craftsmanship required to design such watches. Besides, in today’s world vintage watches are considered a quality investment due to the exclusivity, charm and grace it offers the owner.  Price also varies amongst different Benrus Watches on the basis of scarcity and condition of the watch.
Swiss precision in the world ...the Benrus watch centennial heritage of traditional Swiss watchmaking precision legacy that inspired the creators to the technicians and watchmakers of the Benrus factory in La Chaux-de-Fonds

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vintage Wrist Watch mens wind upbenrus with date and day
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Benrus GG W 113 Military Vintage Wrist Watch to Fix 1974 No Reserve
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Benrus 3 Star Vintage Watch Runs
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Vintage BENRUS Wrist Watch
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